what percentage does amazon take? The percentage Amazon takes from sales depends on the category of the product and the selling plan. For most categories, Amazon charges a referral fee, which is a percentage of the sale price. This typically ranges from 6% to 45%, with the average being around 15%. If you use Fulfillment by Amazon (FBA), there are additional fees for storage, packing, and shipping. The total percentage Amazon takes varies based on your pricing strategy, product category, and fulfillment method.